Two Potrero Media products, Producer Pipeline and AutoInsuranceAdvantage.com, have expanded customer acquisition for auto insurers and have expanded services for online shoppers, respectively.

Producer Pipeline provides insurance companies with an effective, ROI-focused alternative to lead generation. The approach to customer acquisition is consultative with an emphasis on quality. 

"I've used many lead companies in the past, and Producer Pipeline is the only one that's worked," said Nationwide agent, Rich Grillo. "The quality of the leads can't be beat, and that's the number one priority for me. To top it off, the client support is great. Producer Pipeline hits it out of the park on every front."

To address the growing number of online auto insurance shoppers and to help consumers select and save money on the options most pertinent to their needs, Potrero launched AutoinsuranceAdvantage.com.

The research-based resource site gives consumers information about different types of auto insurance coverage and methods to save money on auto insurance in their state. Customers using the website are able to find and select the best options available to them from hundreds of insurance providers. Once a consumer has selected specific policy options, he can request an insurance quote.  AutoInsuranceAdvantage.com then assesses the customer’s profile and connects the user to a live insurance who is best suited to his needs.