Zurich of North America has launched the Zurich Virtual Literature Rack (VLR), a new digital library that provides insurers risk insights and product information. The new tools are expected to help risk managers and brokers gather up-to-date risk information and discover trends that face the insurance industry. VLR provides insurers access to various risk insights and research papers and an assortment of Zurich product information and fact sheets.

“The Zurich Virtual Literature Rack is a leading-edge way for Zurich to reach out to customers, brokers and other interested parties with information about solutions that can help them address the risk challenges they face in today's world,” said Greg Maguire, head of Customer & Distribution Management for Zurich Global Corporate in North America. “The information is at their disposal anytime day or night for viewing, downloading, e-mailing and even printing on their office printers.”

VLR is free and users can sign up for e-mail updates about specific areas of interest and new product offerings. Users can even save documents in an easy e-mail or print PDF format.

“This will give us a sense of the products or services people want to know about, which in turn helps us deliver even more relevant information,” added Maguire.

“This really brings the delivery of important product and risk information into the 21st century,” said chief marketing officer for Zurich North America Commercial, John Parker. “Printing and mailing glossy, expensive brochures to people who may or may not want to receive them is no longer the preferred way most businesses want to share information about their products. The Zurich Virtual Literature Rack gets around that challenge in a more cost-effective and environmentally friendly manner. It provides a single, convenient source of information and gives users control over what information they want to access.”

“We're off to a great start with what is truly a unique tool,” said Maguire. “Moving forward, we will build more virtual 'shelves' to contain a growing volume of documents of interest to customers and brokers – solutions that span the full range of things we can do for our customers, both in North America and abroad.”